Design Exploration - Reflective Blog (Entry 1)

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04/04/2023 (Week 1)
WONG JUN ZHE / 0353613
Design Exploration / B' Creative Media / Taylor's University
Reflective Blog (Entry 1)


INSTRUCTIONS

Project Progress (Week 1)

1. Chosen SDG topic: Goal 14 - Life Below Water.

2. Understanding my topic:
  • Basically, this SDG emphasises on conserving the use of resources below water for sustainable development. 
  • Under the ‘Life Below Water’ SDG, there are a total of 10 targets to hit in order to achieve the goal. 
  • Targets include to reduce marine pollution, protect and restore ecosystems, reduce ocean acidification… 
3. Project Ideas:
  1. Concept design
Based solely on the general theme of ‘Life Below Water’ without any regard of the SDG definition itself, I aim to create a series of fictional marine life/creatures that are inspired from actual marine faunas (for a movie, game universe, etc).

The final outcome shall be presented individually in a presentable way (poster, creature intro page, etc.)

Visual research:






  1. Illustrations + Short awareness video
To create a comparative 2-panel digital artwork: a clean coral reef vs a polluted one. Add ‘playfulness’ by make them into a short clip to show both phenomena.

The goal is to send a message / spread awareness of coral reef conservation in Malaysia.

Trial / draft edit


Your initial idea is too narrow. Try looking from the perspective of 'awareness'. Look at coral reef conservation in Malaysia. 

REFLECTION

This week, I tried coming up with ideas with the topic and 'playfulness' in mind. It was difficult at first, as I could only think about making awareness posters / videos after reading about the SDGs. 

Then, i thought why not I come up with my own definition of 'Life Below Water' and not strictly follow the definition from the UNDP? Hence, I started to explore something that I have always wanted to try but never had the chance: to create marine faunas / creatures that are inspired from actual marine animals. I was inspired by movies such as Avatar, Aquaman, and other artists' designs I've seen from Pinterest, Twitter, etc.







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