Design Principles - Week 5 Entry

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21/01/2022 - 06/02/2022 (Week 5)
WONG JUN ZHE / 0353613
Design Principles / B'Creative Media / Taylor's University

Task 1 - Week 5 Recap

LECTURE

Introduction

Visual literacy is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media, according to the American Library Association website. It plays a significant role in higher education in arts, humanities, science, technology, business, etc. Nowadays in the 21st century, university students are expected to produce visual materials that could effectively communicate their research and findings. In this media-rich academic space, visual literacy competence is crucial for successful participation. 
However, one's ability to take photos, find images, and post visual content to online spaces does not show the ability to critically engage with, make meaning from, and communicate with visual materials in an academic context. 

Little et al. (2010) stated that images are different from texts in unique ways. Working with images requires sufficient learning and practice. The more one comes in contact with visual content, the better one can evaluate, analyze, and use images reflectively and ethically. 

Visual Analysis

Visual analysis is a way to understand design that focuses on the visual elements and principles. To define visual analysis, it is a description and explanation of visual structure for its own sake. Through visual analysis, we can see the choices the designer has made when producing a design, as well as to better understand how the formal properties of a design communicate ideas and meanings. 

Visual analysis is an important part of visual literacy, as it helps people read and interpret images. Practicing visual analysis hones critical judgement skills and helps on finding answers instead of passively receiving information. 

Visual analysis is composed of 3 main phases: 
  1. Observation
  2. Analysis
  3. Interpretation

Phase 1: Observation

Observation refers to closely and identifying the visual elements of a design, trying to interpret them and describe them in our own words without reading any stated description. This step is to look, think, and find good language to communicate what we notice. 

Phase 2 Analysis

This phase is all about thinking about our observations and try to come up with statements about the work based on the evidence collected during observation. Combine what we have identified together to create a whole, and think about what effect there is on the viewer. 

Phase 3: Interpretation

All observation, description, and analysis are put together with facts about the artwork. Think about the meaning/purpose of this design. 



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